MotorLot

MotorLot builds fast websites for car dealers and runs the search and social advertising that sends local buyers to them. It also supplies software for handling the leads that come in. Plans scale from small independent lots up to large dealerships.

What MotorLot offers

• Custom dealer websites — sites built for speed on mobile, with stock imported automatically from the dealer's inventory provider.
• Search engine optimisation — work to help a dealership rank in search results for its own town or city.
• Paid advertising — ads on Facebook Marketplace, Facebook and Instagram feeds, Google search and vehicle listings, YouTube, Bing and Craigslist, depending on the plan.
• AI lead assistant — a chatbot that answers visitor questions from the dealer's own data at any hour.
• Lead and inventory tools — leads can be forwarded, auto-answered or rotated among sales staff, and stock can be pushed to marketplaces, CRMs and DMS platforms.

Who it works with

New and used car dealerships of any size. One dealer quoted on its site says web traffic doubled after working with MotorLot.

Key facts

• Sector: Automotive retail
• Set-up: Dealer data imported on the same day