Mindshare

Mindshare is a media agency network that works with clients on how their brands appear across media. Its website describes about 10,000 people in 86 countries. It is part of GroupM, the media investment arm of WPP.

What Mindshare offers

• Media planning and buying — deciding where brand messages should run.
• Media strategy — advice meant to grow the client's business.
• Brand marketing support — working with brands on competitive positioning.

Who it works with

Brands and businesses across North America, Latin America, Europe, the Middle East and Asia Pacific.

Key facts

• Team: about 10,000 people, as stated on its site
• Reach: 86 countries
• Parent group: GroupM, part of WPP
• Working style: the agency describes a culture built on speed, teamwork and original thinking