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IT Product Company

Mapp Digital

Marketing cloud for brands that run customer campaigns across email, SMS, app and web

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TrustList summary

Mapp Digital sells a marketing cloud that gathers customer data and uses AI to plan and send campaigns. It serves marketers and data teams in retail and other consumer-facing businesses, and the group has offices in eight countries.

Services

  • Marketing automation: triggers personalised messages by email, SMS, app notifications and the website based on customer behaviour.
  • Digital analytics: maps customer journeys and picks out what drives conversions.
  • Customer data unification: collects data from several sources into one view, with APIs to connect other marketing tools.
  • AI customer insights: suggests the channel, timing and frequency for each message.
  • Retail personalisation: a fashion-focused product adds personalisation and stock insight for online shops.

Clients

Brands and retailers that want to personalise campaigns, including fashion and e-commerce businesses. It also runs a partner programme for agencies and consultants.

Key facts

  • Offices: eight countries
  • Parent of: Webtrekk, a European marketing analytics firm
  • Channels covered: email, SMS, app, web and push notifications

Summary written by TrustList from the business's own published information, Oct 2026.

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