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Mailchimp

Email and SMS marketing platform with automation, analytics and AI tools for businesses of different sizes

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  • Founded 2012
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About Mailchimp

Mailchimp is a US marketing platform that businesses use to send email and SMS campaigns and to automate follow-up messages. It pairs campaign tools with analytics on audience growth and conversion, and uses real-time behaviour data and AI features to help target messages.

What Mailchimp offers

  • Email and SMS campaigns — create and send marketing messages to contact lists.
  • Automation — flows triggered by customer behaviour, with more advanced flows on higher plans.
  • Analytics — reports on audience growth and conversion funnels.
  • Templates and testing — custom-coded and pre-built templates, plus A/B and multivariate tests.
  • Integrations — connections to over 300 apps, including accounting and design tools.
  • Premium support — phone and priority help and expert-led data migration on the Premium plan.

Who it works with

Mailchimp is aimed at businesses of many sizes, from small firms to those managing large contact lists with help from its sales team.

Key facts

  • Based in: United States
  • Rating: four and a half stars from over 33,000 reviews, by its own statement

Profile written by TrustList from the business's own published information, Sep 2026.

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