Magnolia

Magnolia makes a content management system that grew from an early open-source, Java-based project. It now sells a digital experience platform that pulls content, channels, AI tools and existing systems into one workspace.

The platform can run in the cloud or on premises, and it works in headed or headless set-ups. It is aimed at large enterprises that run several brands, sites, regions and languages.

What Magnolia does

• Content and asset management: create content once and publish it across channels from a central hub.
• Cloud deployment: runs on any cloud, with the customer keeping ownership of its data.
• AI features: governed AI agents that can use the customer's choice of language model.
• Personalisation and analytics: tailored multichannel experiences and reporting on results.
• Integrations: native connections to commerce and marketing systems.

Clients

Marketing teams and IT departments in large international organisations. The site cites a cruise line that unified web, mobile and shipboard touchpoints, and a firm that consolidated many brands.

Key facts

• Architecture: headed or headless, cloud or on premises
• Origin: open-source Java CMS