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IT Product Company

Lybra

Italian big-data software for hotel revenue management and tourism planning by destinations and companies

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  • Founded 2016
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About Lybra

Lybra is the software brand of Lybra Tech, an Italian company within the Zucchetti Group. It builds data-driven products that mix large-scale data analysis, machine learning and human expertise to guide pricing, planning and marketing in the tourism sector.

What Lybra offers

  • Lybra Assistant — a revenue management system that helps independent hotels, hotel groups and chains set prices and sales strategy.
  • Lybra Destination — data for tourism destinations to plan ahead instead of relying only on past figures.
  • Lybra Business — predictive tourism market data for companies to use in planning, marketing and management.
  • Real-time analysis — processing of large data sets to produce recommendations for each product's users.

Who it works with

  • Independent hotels, hotel groups and chains
  • Tourism destinations, including boards and associations
  • Companies whose plans depend on tourism demand

Key facts

  • Based in: Italy
  • Group: part of the Zucchetti Group
  • Products: Assistant, Destination and Business

Profile written by TrustList from the business's own published information, Sep 2026.

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