G2G Online B.V.

G2G Online B.V. is a Dutch digital marketing agency whose work starts from research and measurement. It operates a network of websites where consumers compare and choose durable goods, and it passes the resulting leads to its customers.

What G2G Online B.V. offers

• Web development — building e-commerce style sites aimed at generating leads.
• Marketing intelligence — studying how buyers decide and what information they seek.
• Conversion optimisation — continuous testing of campaigns, media and websites.
• Campaign management — multichannel campaigns aimed at individual consumers.
• Online marketing — email and social media used to widen reach.
• Data warehouse — its own data store behind customised solutions.

Who it works with

Companies that sell consumer goods and want qualified leads, in a number of countries.

Key facts

• Websites: more than 150, kept running by a core team and freelancers
• Countries: around a dozen
• Work done in-house: the marketing channels are handled by its own staff