FraudScore

FraudScore analyses advertising traffic to find fake installs, clicks and conversions, and reports problems to its customers in real time. It covers mobile and desktop traffic and every stage of the ad funnel, including events after an install.

What FraudScore offers

• Fraud detection — spotting click spam, VPN and proxy traffic, duplicate IPs and incentivised traffic.
• Machine learning analysis — pattern recognition meant to catch more than fixed rules.
• Detailed reports — an explanation for each rejected conversion, usable by advertisers, affiliates, agencies and networks.
• Smart reject — rejecting fraudulent conversions before a traffic source sees them, depending on the marketing platform.
• Integrations and API — links to popular adtech platforms.
• Training and support — workshops for user acquisition and analytics teams.

Who it works with

Mobile advertisers, publishers, ad agencies and affiliate networks.