Eyemagnet

Eyemagnet is a New Zealand company that makes cloud software for managing content on digital screens in physical places. It was founded in 2005 by Paul Treacy and Steve Castellotti, who saw that businesses could reach customers while those customers were on the premises.

Its customers manage many screens across a spread-out estate, and the software lets one team deploy and update what each screen shows.

What Eyemagnet offers

• Content management system — central control of content on networks of digital screens.
• Digital signage projects — design and installation of screen-based environments, such as a ferry, a bank branch and a stock exchange headquarters.
• Dealership and retail displays — video content for car showrooms and in-store experiences.

Who it works with

Retail and enterprise customers, including transport, banking, motor and drinks companies, plus a university business school. It says it is New Zealand owned and operates worldwide.

Key facts

• Founded: 2005
• Ownership: New Zealand owned
• Founders: Paul Treacy and Steve Castellotti