Datumize

Datumize is a software company founded in 2014 in Barcelona, Spain. It builds products that collect dark data, meaning information that companies hold but do not use, and turn it into insight for business and operations.

What Datumize offers

• Data collection software — a proprietary tool that gathers data from unusual or hidden sources.
• Travel intelligence — captures customer interactions across search, availability, booking and cancellation to show unsold demand.
• Hospitality insight — tracks booking behaviour and guest movement to improve the guest experience.
• Warehouse motion intelligence — uses existing WiFi to study movement and reduce operating costs.
• Industrial data access — frees data held in operational technology systems.

Who it works with

Tour operators, airlines, hotels, warehousing companies, manufacturers and retailers.

Key facts

• Based in: Barcelona, Spain
• Founded: 2014