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IT Product Company

Datumize

Software that captures overlooked dark data for business intelligence in travel, hospitality, warehousing and industry

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TrustList summary

Datumize is a software company founded in 2014 in Barcelona, Spain. It builds products that collect dark data, meaning information that companies hold but do not use, and turn it into insight for business and operations.

Services

Data collection software: a proprietary tool that gathers data from unusual or hidden sources.
Travel intelligence: captures customer interactions across search, availability, booking and cancellation to show unsold demand.
Hospitality insight: tracks booking behaviour and guest movement to improve the guest experience.
Warehouse motion intelligence: uses existing WiFi to study movement and reduce operating costs.
Industrial data access: frees data held in operational technology systems.

Who it works with

Tour operators, airlines, hotels, warehousing companies, manufacturers and retailers.

Key facts

Based in: Barcelona, Spain
Founded: 2014

Summary written by TrustList from the business's own published information, Oct 2026.

Categories & features

What the business tells TrustList

Founded: 2014 (12 years) evidence sent

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