Crystal Cut

Crystal Cut SA belongs to a group of multinational advertising and communication organisations. It specialises in building marketing programmes that depend on advanced databases and on technologies such as web and SMS channels. The company positions itself as an IT-based marketing business rather than a traditional agency.

What Crystal Cut offers

• Database marketing programmes — campaigns planned around advanced customer data and the technology to use it.
• Web-based campaigns — marketing delivered through online channels.
• SMS campaigns — direct messaging to audiences by mobile text.
• Marketing programme development — creating new programmes for clients rather than repeating standard formats.

Key facts

• Group: part of a group of multinational advertising and communication firms