CrowdRiff

CrowdRiff builds software for travel and destination marketers who need a steady supply of images and video. Its site says more than 900 destinations use it for visual content.

The company describes a mission of helping travel brands inspire people to explore sustainably. It replaces several separate tools with one connected workspace for planning, producing and measuring content.

What CrowdRiff offers

• User-generated content discovery — collects visuals from visitors, with curation and rights approval before publishing.
• Short-form video — sourcing of original clips for Reels, TikTok and YouTube Shorts, with creator logistics handled.
• Digital asset management — one searchable place for a team's photos and videos.
• Collaboration — shared organisation of media so teams avoid hunting through folders and email.

Who it works with

Destination marketing organisations, tourism bodies and travel brands. One named customer is a Canadian city tourism office.

Key facts

• Customers: more than 900 destinations