Campanja

Campanja makes software that manages bids for paid search advertising. It applies frequent bidding and large-scale data modelling so advertisers can win customers without overspending their campaign budgets. The company is part of 24/7 Customer.

What Campanja offers

• Advanced Bid Optimization — predicts the value of each click and adjusts bids many times an hour.
• Market response — adapts to changes in demand so bids are neither too high nor too low.
• Integration — works with the advertiser's existing campaign management systems, data and workflow.
• Performance gains — the company reports clear improvements in campaign results.

Who it works with

Large online advertisers running paid search campaigns who want to raise revenue from their search spend without simply bidding higher.