Bazaarvoice

Bazaarvoice is a platform that gathers shopper-written content, such as ratings, reviews and photos, and publishes it across brand and retailer websites. It works with brands and retailers that want shoppers to see real customer feedback before they buy.

The company says its network reaches more than a billion consumers each month across about 6,000 websites, and that over 13,000 brands and retailers use it.

What Bazaarvoice offers

• Ratings and reviews — collects customer opinions for display on product pages.
• Review syndication — passes reviews from a brand's site to the retailers that sell its products.
• Visual content — customer photos and videos shown alongside products.
• Questions and answers — shopper questions answered on product pages.
• Sampling programmes — products sent to selected consumers in return for reviews.

Who it works with

Brands and retailers selling online, including food, beauty and home goods producers.

Key facts

• Based in: Austin, Texas
• Founded: 2005
• Offices: North America, Europe and Australia