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Avion

User story mapping software that helps product teams plan releases around customer journeys

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  • Founded 2018
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About Avion

Avion is a UK-built story mapping tool that places user journeys and personas at the centre of product planning. Product managers, analysts and engineers use it to lay out features, releases and dependencies in a visual map that stakeholders can follow more easily than a flat backlog.

Services

  • User story maps: features and release plans set out alongside journeys and personas.
  • Dependency mapping: links between pieces of work plotted on the map as they appear.
  • Roadmaps: roadmaps that seed story maps, or roadmaps generated from existing maps.
  • Backlog integrations: two-way links with Jira, Linear, GitHub and Azure DevOps.
  • Collaboration add-ons: story map updates posted to Slack and live Figma designs shown inside maps.

Who it serves

Avion serves product teams, from small groups to enterprise organisations. A quoted customer is the lead of operations at MetaMask.

Key facts

  • Based in: United Kingdom
  • Integrations: Jira, Linear, GitHub, Azure DevOps, Slack and Figma

Profile written by TrustList from the business's own published information, Sep 2026.

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