AdsBridge

Tracking software for affiliate marketers

For the affiliate marketing industry, AdsBridge supplies tracking software. Its cloud platform is designed to manage and optimize affiliate campaigns from a single place, letting users watch ad traffic, check landing pages and act on campaign data as it arrives. Its customers, the company says, are agencies that run marketing, buyers of media and the largest affiliates, and it says it serves them from a global base.

Routing traffic and testing offers

The traffic distribution feature routes visitors by geography, device, language, operating system and more than sixteen other parameters in total. The company says this lets a buyer of traffic target it precisely, analyse the statistics and make use of all of the traffic it has bought. Split testing compares offers and landing pages to show which performs better, and the company presents this as a simple way to check results.

Landing pages and campaign reports

A built-in editor lets users create, set up and test landing pages, which the company hosts on its own infrastructure. Graphic content uploaded to those pages is delivered through a content delivery network the company works with. Reporting can be customized, and an auto-optimization function can be set to calculate statistics at chosen intervals and identify the best-performing landing pages and offers automatically.

Fraud filtering and redirects

The tracker can be set to identify fraudulent traffic and filter it out, so that a campaign's data stays clean, and the company says its detection relies on complex data analysis. For traffic a client does not want to reach its offers, the platform offers hide-referrer tools that redirect that traffic to a neutral domain. A default domain is supplied, and clients can add their own.

Infrastructure and integrations

The company says its DNS server infrastructure runs on Amazon Web Services across several data centres, so that traffic is routed by short paths with fast redirects and little click loss. It reports integrations with more than a hundred affiliate networks, where postback parameters can be set up with one click. Multi-user access lets managers work under one account, track each person's efficiency and limit the settings that new staff can change.