Admixer

Admixer builds programmatic advertising software used to buy media, sell ad inventory and manage audience data. The company calls itself a global adtech vendor, and its listing places it in the United Kingdom. Its products serve publishers, brands, advertising agencies and owners of ad networks.

What Admixer does

• Demand-side platform: self-service and managed media buying across web, in-app, connected TV, video and digital out-of-home, with real-time reporting.
• Supply-side platform: lets publishers sell inventory to global advertisers, with statistics on bids and competition and compatibility with Google Ad Manager.
• Agency platform: centralised buying, programmatic deal handling and audience data for large media agencies, with control over markups.
• Brand solution: inventory and audience management aimed at supply chain transparency for large brands.
• Ad exchange infrastructure: an RTB platform for building an own exchange, supporting header bidding, VAST and SDK integrations across banner, video, audio, native and rich media.

Customers and markets

Publishers, advertisers, media agencies, brands, ad network owners and media holdings. The demand-side platform reaches around 40K publishers worldwide and draws on more than 100 supply-side platforms.

Key facts

• Based in: United Kingdom
• Channels: web, in-app, CTV, video, audio and DOOH