Vedere Ventures

Vedere Ventures is a family office that invests its own capital in businesses it intends to hold for the long term, focused on fitness, wellness, technology and niche B2B sectors. Because it invests using its own balance sheet rather than a raised fund, the firm says it can move without the constraints of outside limited partners or a fixed exit timeline. Alongside capital, Vedere provides operating and advisory support, including strategy, mergers and acquisitions execution and operational improvement, as well as accounting and financial management services such as bookkeeping, tax preparation and management reporting, and support with brand positioning and content development for the companies it owns.