Swan & Legend Venture Partners

Swan & Legend Venture Partners is a venture investment firm focused on the consumer sector. It puts money into tech-enabled consumer brands and into the business-to-business companies that support them. Its team draws on a long record of running consumer businesses.

What Swan & Legend Venture Partners offers

• Venture investment: backs consumer brands that use technology to compete in long-established sectors.
• B2B investment: also invests in the service and technology companies that consumer brands rely on.
• Operator network: connects portfolio companies with a group of operators, advisors and fellow investors.
• Post-investment support: uses that network to help companies grow after the money is in.

Who it works with

Founders and management teams of consumer brands in traditional sectors that the firm sees as ready for disruption, plus the business-to-business companies that serve those brands.

Key facts

• Experience: more than six decades of combined operating experience in the consumer sector, as stated by the firm.
• Approach: an investment thesis built around consumers' passions, with a stated aim of positive social impact on communities.