JamJar Investments

JamJar Investments is an early-stage venture capital firm focused on consumer brands across the UK and Europe. It was set up and is run by the founders of the fruit juice company innocent, which they sold to Coca-Cola in 2013. The firm looks for a complementary founding team that has shown it can prioritise ruthlessly, a product that consumers already love with strong early metrics, and businesses capable of reaching a large exit value. Its portfolio includes brands spanning a personalised running-coaching app, a premium restaurant food delivery service, sustainable deodorants and personal care products, personalised pet products, a hydration and wellness brand, and low-sugar snacking, reflecting its stated focus on finding notable consumer brands of the future across the UK and Europe.