Plerdy

Marketing teams often know that a site loses visitors without knowing where. Plerdy bundles several tools for improving a site's conversion rate, and they record what visitors actually do so a team can see which pages, buttons and campaigns lose customers. Heatmaps are the core: they show clicks, hovers and scrolls across a page, and Plerdy says every click on a site is recorded and displayed in real time.

Seeing visitor behaviour

Marketers, UX specialists and SEO staff use this kind of software to understand how people move through a site and why they leave without converting. Plerdy lets a team see where visitors drop off and which pages they ignore, and its recordings show users clicking buttons that do not respond. Each item on a page can be given purchase information, and events can be synchronised with Google Analytics.

Other tools in the suite

The product also collects SEO tags from a site on an ongoing basis, builds popup forms that can be customised quickly, and has options for gathering feedback. Reports for conversion rate optimisation are created instantly. Users can build hypotheses, assess usability from heatmap data and test small changes.

Linking traffic to experience

The newer dashboard connects traffic sources to experience problems. The site argues that advertising money is wasted when the pages behind the ads fail, and suggests ranking campaigns by whether they bring buyers, so that weak ones can be dropped and strong ones scaled.

Setup and reach

Installation is a one-time script that the company says takes about thirty seconds and does not slow the site. Data transfer is protected with SSL, and the tools work in the popular browsers. Free functions are available for beginners, along with a fourteen day free trial. The company describes conversion rate optimisation as a continuing process of encouraging visitors to subscribe, buy or start a trial, in which hasty changes help less than regular testing, and says its customers range from small agencies to large enterprises.

Plerdy is a set of conversion rate optimisation tools. It records how visitors click, hover and scroll, so marketers, UX specialists and SEO staff can see where a site loses customers.

Its newer dashboard links traffic sources to user experience problems, for example showing which campaigns lead to rage clicks.

Features

• Heatmaps: clicks and scrolling shown on the page.
• Session recordings: video replays of visits.
• Traffic and UX analytics: filter by landing page and by campaign.
• SEO checker: collects important SEO tags from a website.
• Popup forms and feedback: customisable forms for collecting responses.
• Event sync: sends events to Google Analytics.

Who it serves

Marketers, UX experts and SEO specialists at businesses of various sizes who pay for traffic and want it to convert.

Key facts

• Setup: a one-time script installation
• Security: data transfer protected by SSL
• Integrations: other online services