SAP Customer Data Cloud

SAP Customer Data Cloud is a customer identity management platform, originally developed under the Gigya name. It helps companies get website visitors to register, recognise those customers on different devices and keep their details in one profile.

What SAP Customer Data Cloud offers

• Registration and sign-in — tools to raise the number of visitors who register with a business.
• Cross-device identification — recognises the same customer across several devices.
• Customer profiles — consolidates data about each customer into a single, detailed profile.
• Data integration — passes profile data on to marketing and service applications so that products and service can be tailored to each customer.

Who it works with

The platform is aimed at companies that want closer, longer-lasting relationships with customers who visit their sites and apps.

Key facts

• Product type: customer identity and profile management
• Origin: built on technology first sold as Gigya