Evenium Net

Invitations and registration are the starting point for event organisers using this product from Evenium, a company whose mobile and online event tools have been in development for more than two decades, since 2000. Its stated hope is that attendees come away feeling involved, and it keeps looking for new ways to get them talking to one another.

A family of event products

The navigation of its pages lists four offers: invitations with registration, check-in at the venue, a mobile app for the event, and a platform for online sessions. That spread lets one supplier cover an event from the first invitation to the day itself. Regional versions of its site are published in French and in English for Europe and Asia and for the Americas.

Thinking about hybrid events

The page that was captured when this entry was written is an article on hybrid strategy. It argues that in-person events offer the traditional networking experience, while virtual events cost less to run and reach a far wider audience, and that organisations no longer need to choose one or the other. A hybrid strategy is described as a long-term mix, for example an annual in-person flagship event with remote attendance options alongside recurring virtual events that keep an audience engaged through the year.

The article suggests starting from the purpose of an event and offers four common aims: education, motivation, commerce and connection. It then suggests working down into goals and tactics, such as segmenting audiences, planning live and on-demand sessions, offering downloadable resources, setting incentives for learning and building online marketplaces or virtual booths.