oXyShop

Rented and tailor-made online shops

oXyShop builds online shops for businesses in the Czech Republic. Working from Brno, it describes itself as an e-commerce creator and supplier that has been active since 2005, and it says it has built shops of every size, from small firms to large retailers. The best known example it names is the CZC store. Two routes are on offer. A rented shop is a ready-made version chosen from several options, set up with the company's help so that it can start trading within a day. A tailor-made shop suits businesses with specific needs, and specialists and project managers guide the client through planning, development and launch, with delivery dates and quality targets agreed in advance.

One platform for wholesale and retail

The company's current pitch is a single shop that serves both wholesale and retail buyers. Manufacturers, distributors and sellers that want to trade online can run separate or shared sales areas for business customers, direct consumers and marketplaces, each with its own prices and rules, all managed from one administration. Several markets and languages can be handled from the same environment, and the shop links to a client's internal and outside tools, with data kept up to date automatically. Customers get a personal account where they can follow orders, see their own prices, look up invoices and raise complaints. Saved baskets make repeat orders quick for trade buyers, and automatic price lists keep quotes consistent.

Search that recovers lost orders

The shop includes an AI module that helps buyers find products. It works from the range on offer and the buyer's intent, and it points people to the right item when a search fails or a line is out of stock. The company presents this as a way to recover orders that would otherwise be abandoned, and says the module learns from the shop's own data as well as from patterns across its client base.

Marketing for shops already trading, and for those still planning

For an existing shop, oXyShop's online marketing specialists set up sales and communication strategies, run pay-per-click and performance campaigns, analyse the shop's figures, and work on search optimisation, content, product search engines, email and social networks. A business still weighing up an online shop can take training, attend workshops, book consultations, and commission market and customer analyses, wireframes, user experience work and graphic design.

Working from Brno

The team is based in Brno in modern premises close to the city centre. The company describes its staff as internet enthusiasts and invites people who enjoy e-commerce to join them.