Ometria

Ometria is a marketing platform built for retailers. It is meant to take over from a retailer's current email service provider and to give marketing teams a clearer picture of their customers, so campaigns can be tailored to each shopper.

What Ometria offers

• Customer insight — immediate access to what shoppers do and buy.
• Marketing campaigns — tools for building customer marketing that fits each shopper.
• Email service provider replacement — an upgrade path from existing email sending tools.

Who it works with

Retailers, from fast-growing online brands to established high street names. It says hundreds of retailers use the platform for their marketing.

Key facts

• Category: customer marketing software
• Market: retail
• Customer base: hundreds of retailers, according to the company
• Positioning: a single place for customer data and the messages built from it