Minicart

Minicart is an e-commerce platform from Neurox Inc., a company in the San Francisco Bay Area, aimed at makers, creators and resellers who want to sell online without learning store software. The store is operated through conversation with three named AI assistants: Sloane runs the storefront, products and inventory; Milo handles discounts, promotions and social posts; and Logan handles orders, shipping labels, refunds and customer replies, with the seller reviewing their work. Hosting, themes, product management, payment processing, sales tax calculation and payouts are included on every plan. The pricing page is detailed enough to compare properly, and the detail that matters is where the money is made. The free plan costs nothing a month but charges 6% plus 30 cents on online card payments, against 2.9% plus 30 cents on the Assistant plan ($19 a month, $10 in the first year), 2.7% on Manager ($49) and 2.5% on Director ($199), with premium cards dearer on every tier and international cards 1% more; payouts under $50 carry a $1 fee on the free plan. The paid tiers also raise the number of users from two to fifteen, lift the limit on AI-generated product images and add a custom domain. The marketing assistant's weekly Instagram and TikTok posts are a separate $39-a-month add-on. For a seller the arithmetic is simple and worth doing: above roughly $600 of monthly card sales, the Assistant plan's lower rate pays for its fee. Two caveats. Sign-up on the site is still labelled early access, and the company has published no dated launch announcement of its own, so the date here is that of its launch post. Annual plans are not refunded pro rata on cancellation, per its own FAQ.