White Chalk Road

White Chalk Road is a Perth search marketing agency. It helps small and medium-sized businesses get found online, and it describes itself as a Google partner. The agency has worked in search since 1999 and now covers AI search tools alongside traditional SEO. Each client is given a dedicated marketing manager who reports progress in plain English.

What White Chalk Road offers

• SEO — website optimisation, audits, planning, competitor analysis, local SEO, copywriting, link building and conversion rate work.
• Google Ads — setting up and tuning Search, Shopping, Remarketing, Display and YouTube video campaigns.
• AI search — work to help a business appear in AI tools such as Google's AI Mode, ChatGPT, Gemini and Perplexity.
• Marketing automation — automating routine marketing tasks, listed among the agency's services.

Who it works with

The agency works with owners of small to medium-sized businesses, both B2B and B2C, with a focus on local Perth firms. Its stated goals for clients are more leads, more sales and more foot traffic.

Key facts

• Based in: Perth, Western Australia
• Founded: 1999
• Partnership: Google partner status
• Reporting: Online tracking available at any time