TheVentury

TheVentury works with established firms to build new lines of business from what they already own. It uses a company's knowledge, patents and market experience, and aims not to disturb the running operation. Earlier material described support for start-ups through marketing and software work.

What TheVentury offers

• Strategy — clarifies goals and the frame for new ventures.
• Opportunity screening — analyses markets and picks the most promising entry points.
• Building new business lines — tests ideas in the market and builds prototypes.
• Growth marketing and engineering — data and software work for start-ups.
• Accelerator — a start-up programme called Elevate.

Who it works with

Mid-sized companies, family businesses and large groups with unused assets such as machine data or patents.