Socialbakers

Socialbakers began in 2008 as a small company with a large aim, and grew to offices from Singapore to New York. Its website now presents the business under the name Emplifi.

The product is a social media management and marketing platform that uses AI to plan, publish and measure activity.

What Socialbakers offers

• Social marketing — publishing, scheduling, analytics and approval workflows across social channels.
• Social listening — tracking what people say, including sentiment.
• Social commerce — turning customer photos and videos into shoppable content, with ratings and reviews.
• Social care — one inbox for direct messages, comments and mentions.
• AI assistance — draft posts, reply suggestions and automated agents.

Who it works with

Enterprise brands that publish, sell and serve customers on social media. The company reports more than 22,000 brands as users.

Key facts

• Founded: 2008
• Presence: Singapore, New York and other cities
• Current brand: Emplifi