Rule29

Rule29 is a strategic design agency that works on brand strategy, creative work and marketing for business-to-business organisations. It ties design to business goals, audience needs and industry trends. Its parent company is a printer that has grown into a wider communications business.

What Rule29 offers

• Brand strategy — clarifying a brand and aligning it with business goals and audiences.
• Branding and websites — identity work and web design across digital touchpoints.
• Digital and social — campaigns and content for online channels.
• Print and packaging — physical materials produced alongside the brand work.
• Video and motion — film and animated content for campaigns.
• Environments and experiences — branded spaces and live activations.

Who it works with

The agency mainly serves B2B brands, plus organisations that want to link purpose with strategy. It helped launch a framework and community called ON Purpose for leaders who want to put values into action. A case study on its site features a children's wish charity.

Key facts

• Parent company: O'Neil Printing
• Process: Creative Matters, applied across digital, web, print, video and experiential work
• Also offers: artificial intelligence services