Purify Digital Limited

Purify Digital is a digital advertising company that links advertisers with publishers. It focuses on direct-response campaigns, where the aim is to deliver customers who are interested in a product or service.

It runs a network of web and mobile channels and works toward campaign and return-on-investment goals, from gaining users to building loyalty and awareness.

What Purify Digital offers

• Programmatic display advertising — ad placement for publishers wanting to monetise traffic.
• Performance advertising — hand-picked campaigns across a tailored network of sources.
• Paid social — a service the company has recently introduced.

Who it works with

Advertisers looking for customers and publishers looking to earn from their audiences. The company attends industry events such as the SBC Summit in Tbilisi.

Key facts

• Model: a performance-driven network with separate advertiser and publisher sign-up