Persado

Persado is a software company that uses AI to write and optimise marketing messages for brands in regulated sectors, especially financial services. Its platform covers drafting content, scoring it and getting it ready for delivery.

What Persado offers

• Content creation — generates message variants for campaigns from a brief.
• Performance scoring — rates each variant against results learned from earlier campaigns.
• Compliance checks — validates copy against more than twenty financial services regulatory frameworks as it is written.
• Brand voice controls — guardrails that keep wording consistent with a company's tone.
• Channel delivery — prepares content for email, SMS, web and push through connected marketing tools.

Who it works with

The company focuses on card issuers, mortgage and lending firms, consumer banks, credit unions, insurers, wealth managers and fintech businesses.

Key facts

• Security and compliance: SOC 2 Type II and GDPR compliance, with an audit trail
• Evidence base: scores draw on 120K+ past campaigns
• Integrations: Salesforce Marketing Cloud, Braze and Adobe Target