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PathFactory

PathFactory sells content intelligence software that personalises buyer journeys and ties engagement to revenue for B2B marketers

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About PathFactory

PathFactory is a content intelligence platform for B2B marketing. It uses AI to build personalised content experiences for buyers who research on their own, and it records first-party engagement data as they go.

The company was formerly known as LookBookHQ and has since been acquired by Kaltura.

What PathFactory offers

  • Experience templates — one template that personalises content by industry, account and behaviour.
  • Content journeys — curated playlists with a conversation agent that guides prospects.
  • Engagement tracking — follows buying-committee activity from anonymous visits to known contacts.
  • Account hubs — content pages for named target accounts.
  • ChatFactory — AI buying agents.

Who it works with

B2B marketing and sales teams.

Key facts

  • Formerly: LookBookHQ
  • Acquired by: Kaltura

Profile written by TrustList from the business's own published information, Oct 2026.

Categories & features

Rankings

As of 2026-10-05. Organic ranks only; sponsored placements are never ranks.

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