Onit Digital, Inc.

Onit Digital, Inc. is a New York digital agency that has grown into a software maker. Its current site presents a product called The Buddy System and also describes custom software for the automotive industry, supported by retail consulting.

What Onit Digital, Inc. offers

• Data Buddy — lets staff question their own data in conversation, down to local market level.
• Offer Buddy — recommends offers by checking eligibility, market rules, inventory and history.
• Creative Buddy — develops a concept with the team, then scales one approved idea across sizes and formats.
• Campaign Buddy — builds a campaign from a stated goal, shows its reasoning and waits for a person to approve.
• Integration Buddy — connects the data sources and workflows an organisation already has, for IT teams and agencies.

Who it works with

The tools are aimed at marketing teams, IT staff, architects and agencies, with a focus on automotive retail. Earlier agency work covered websites, mobile apps and online shops for large consumer brands.

Key facts

• Platform: The Buddy System
• Security: permissions denied by default, with data kept separate for each customer and every action logged