Numerator

Numerator is a data company that studies what consumers buy and what they think. It was formed when Market Track and InfoScout merged.

What Numerator offers

• Purchase data — omnichannel records of shopping in stores and online, drawn from a household panel.
• Consumer surveys — questions put to verified panellists, linking attitudes and intent to buying behaviour.
• Consumer profiles — thousands of attributes covering demographics, psychographics and media habits.
• Promotion and market context — coded advertising and benchmark data show what is changing around shoppers.
• Data feeds and platforms — tools and feeds that connect into customers' own systems.

Who it works with

Consumer goods, retail, restaurants, technology and media companies, management consultancies, institutional investors and the public sector.

Key facts

• Panel: purchase and survey information that panellists supply themselves, from over one million households
• History: created from the merger of Market Track and InfoScout