MullenLowe Profero China

MullenLowe Profero China is the digital marketing arm of the MullenLowe Group in China, one agency within a wider global communications network. The group describes itself as a collection of creative agencies with local roots.

The Profero brand covers full-service digital marketing, alongside other group specialisms that sit in sister agencies.

What MullenLowe Profero China offers

• Integrated digital marketing — the Profero offer within the group.
• Brand strategy and creative content — group expertise in developing brands and content.
• Advertising across channels — through-the-line work under the MullenLowe name.
• Media planning and buying — handled in the group by MullenLowe Mediahub.
• Shopper marketing and activation — handled by MullenLowe Open.
• Performance analytics — measurement of campaign results.

Key facts

• Network reach: more than 65 markets and over 90 agencies
• Group agencies: MullenLowe, Profero, Mediahub and Open