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Meetrics

Ad measurement company known for viewability tracking of display and video adverts, accredited for invalid traffic detection

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About Meetrics

Meetrics is an advertising measurement company that checks whether online adverts were actually seen. In 2008 it recorded what it describes as the first viewable impression, a figure showing how an advert really performed. It is positioned as a pioneer in measuring the visibility of display advertising.

What Meetrics offers

  • Viewability measurement — tracking of display and video ad impressions on desktop and mobile web.
  • Invalid traffic detection — identification of general and sophisticated invalid traffic on desktop and mobile web.
  • Certified measurement — accredited by the Media Rating Council, with the display and video certification renewed in 2017.

Key facts

  • Founded: measured its first viewable impression in 2008
  • Accreditation: described as the first European company certified by the Media Rating Council for display and video viewable impression measurement
  • Renewal: the certification was renewed in 2017, with added accreditation for invalid traffic detection

Profile written by TrustList from the business's own published information, Oct 2026.

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What the business tells TrustList

Founded
2008 (18 years) evidence sent

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