Mecenat AB

Mecenat AB is a Swedish company that runs discount programmes for verified students, alumni and the 55-plus age group. It has worked in this field since 1998. Brands become partners to reach these members through several channels.

What Mecenat AB offers

• Member discounts — offers from partner brands for registered members.
• App and web — a site and app where members search for discounts.
• Email and push — direct messages to members who signed up.
• SMS — text messages with a link to a partner page.
• Campus and events — tours on university campuses and other events.
• Social media — posts and advertising on Instagram, TikTok, Facebook and Google.

Who it works with

Brands selling to Generation Z, millennials and people aged 55 and over.

Key facts

• Founded: 1998
• Members: More than 2.8 million who opted in to communication
• Partners include: Apple, Microsoft, HP, Zalando, Hertz and Hotels.com