Lumen5

Lumen5 is an online video creation platform for brands and businesses that want to produce social media video without training or a production crew. Its own site describes it as AI-driven and says a finished video can be made within minutes.

The idea is to let marketing staff concentrate on the story while the software handles the heavy lifting of assembling the video. The company argues that conventional video work needs many specialists, and that social content needs speed more than film-style production.

What Lumen5 offers

• Text-to-video creation — generates a video from written content.
• Built-in media library — photos, video clips and audio tracks that are free of copyright restrictions, so assets need not be bought elsewhere.
• Social-focused editing — tools aimed at making shareable clips for online audiences.

Who it works with

Marketing teams at brands and businesses, and individuals with no video experience.

Key facts

• Delivery: online platform used through the browser
• Technology: artificial intelligence for video generation