Liberty Comms

PR and marketing for technology companies, from London

Liberty Comms is a communications consultancy that works only in the technology sector. Founded in 1998 around the telecom industry, it has since extended to software developers, telecom equipment suppliers, IT infrastructure companies, consumer electronics firms and cloud services providers. Its current offices span London, San Francisco and New York, and its clients range from some of the best-known names in technology to start-ups taking their first steps out of stealth mode.

Starting from the client's business goals

The consultancy says it begins with the client's business goals and works backwards to a PR programme sized to the budget. The aim is to reach the media that most influence customers' buying decisions. Before anything is planned, the team works to understand what the client sells and how it differs from competitors. Liberty describes itself as flexible, adapting to a client's changing needs, and as an extension of the client's own marketing team on larger multi-channel campaigns, including product and company launches.

Media, analysts and direct channels

Relations with journalists and industry analysts are the foundation, but the agency stresses that PR goes beyond a press release. It helps clients build thought leadership, and it joins up social media, the website and direct email so that messages reach customers and prospects clearly. Content writing draws on its knowledge of each technology. Meetings and events are handled from concept and message through to audience building and delivery, whether that is a bespoke roundtable for invited media or a presence at a trade show.

A small team that stays involved

Liberty says it is big enough to get clients noticed but small enough to care about each one, and that senior managers take a direct interest in every account. It is open about which people will do the daily work, rather than showing senior staff only at the pitch.

It also runs a podcast called On the Line, publishes blog commentary on events in the telecom and technology industries, and runs the Liberty Academy apprenticeship programme.

Liberty Comms is a communications consultancy that focuses entirely on the technology sector. It has offices in London, San Francisco and New York, and it was founded by women.

What Liberty Comms does

• PR programmes: plans built around a client's business goals, aimed at the media that shapes buying decisions.
• Marketing support: campaigns that extend a client's brand through communications.
• Event and content work: it tracks its own events and content for fair representation.
• Podcast: a company podcast on technology communications.

Customers and markets

Technology businesses, including telecoms and startup ecosystems, as seen in its published news on conferences and summits.

Key facts

• Based in: London, with offices in San Francisco and New York
• Awards: several PR and agency award wins and shortlistings between 2019 and 2025
• Diversity: partner of the BBC 50:50 Equality Project since 2021
• Training: runs an apprenticeship scheme called the Liberty Academy