Liberty Comms

About Liberty Comms

We will use the project to reflect and celebrate what we achieve, using our role as communications professionals to inspire the same cultural change with our clients too We are at an important juncture globally and we are positive that the next few years will drive meaningful change

our approach to communications

At Liberty, we can help you extend your brand through effective communications We start by creating a tailored PR program that is right for you – and your budget – to reach the media community that will best influence your customers’ buying decisions This is achieved by starting with your business goals and working backwards In doing this, we make sure we understand your business, what it offers and how to differentiate it from your competitors We live and breathe excellent client service and in 2018 alone 88% of our new clients came via recommendations

We think innovatively and act creatively to go that extra mile to add real value to our client’s business – something that most agencies simply fail to deliver on We are flexible – we know that business can be unpredictable at times and that we have to adapt to your changing needs rather than be driven by ours The end result is a communications plan that allows you to better engage with your customers

The foundation of what we do is working with the media and analysts as key influencers to enhance your reputation with them But we are not just your average PR agency; PR is a lot more than writing a press release! We help you achieve thought leadership in your message and we know the right people to reach Our strategic recommendations come directly from the media and analysts we work with daily

Communications also has a direct touch In the digital age, organisations need to ensure they are communicating directly to customers and prospects in a clear, concise and effective way The use of social media, website and direct e-mail marketing have to integrate to deliver succinctly to your target audiences and to build the customer journey

We work as an extension to your own organisation We can work collaboratively and flexibly with you and your existing marketing infrastructure on more complex multi-channel campaigns including product and company launches But it is not just execution – we can help you with content generation too using our relevant industry/technology knowledge

Often communications requires a face-to-face approach We can manage your meetings and events – from a bespoke roundtable event to an invited audience of media to creating your presence at a trade show We handle the end-to-end process from concept, message development, through audience acquisition and delivery – taking the pressure off you

strength in the technology marketplace

building communication through technology

Our focus is on technology and what it takes to communicate a technology message It is what we know and what we have done since Liberty Communications was created Liberty works with a diverse but complementary set of clients in the technology space reaching both a business and consumer marketplace

Our focus means that we don’t try to do all things for all people We are big enough to get you noticed, but still small enough to care about each and every client Our focus is what attracts many of our larger clients who could have played it safe and selected a big name agency Liberty is an award winning agency with a thriving community of happy and loyal clients – just ask them!

liberty, inspiring conversations in technology

When you work with Liberty you get access to a team – however big or small your organisation Our senior management team takes a direct interest in all of our clients We carefully choose those that come to work with us and we ensure that they have passion and support for the Liberty ethos

We invest time and effort in extending their skills both as PR professionals but also in the technologies and markets that our clients base their business upon We are open and transparent about those team members that you will primarily work with on a day-to-day basis – rather than entice you with a team of senior people that you see at the pitch and then never again We’re with you every step of the way and your success is our success

Some of our client experience

Our clients may all have technology as a foundation for what they do, but they are also very different Building on its core strength in the telecom world, especially mobile, Liberty now works with clients in both the worlds of B2B and B2C communications Our client experience includes some of the biggest names in technology today as well as early stage companies or start-ups making their first steps out of “stealth mode”

Our clients have grown to depend upon us for their communications needs but have often started out with relatively small projects to solve very specific business problems

Liberty Communications has an ethos built from the experience of its founder, Dee Gibbs Prior to setting up Liberty, Dee held in-house global marketing communications roles and has been working in the technology industry for over 30 years In those roles, Dee worked with many PR agencies and yet few ever seemed to deliver on their initial promise Those senior industry gurus, so visible in the proposal and at the pitch meeting, were rarely to be seen later The work became too focused on the time and skills of one person – who either lost interest or got moved on to bigger and better accounts Sound familiar? So Dee created Liberty to be different and to do what she felt an excellent PR agency should do Liberty’s secret sauce is in it’s name, Dee wanted to provide liberation for clients seeking a better level of service and return on investment And Liberty has been doing that for two decades

experience in the technology market place

That ethos has been carried throughout its 20 year history Liberty Communications started out in 1998 with a focus on the telecom sector, handling the PR needs of global technology companies Since then it has worked throughout the technology sector with software developers, telecom equipment suppliers, IT infrastructure companies, consumer electronics firms, cloud services providers and much more – from the biggest names in the technology world to niche startups, industry associations and consultancies

Liberty has built a strong relationship with individuals; both as clients and within the media that help inform and influence those clients So much so that Liberty prides itself that 90% of its business comes from a personal recommendation from someone that has worked with us over the years

It now has a global footprint with offices in London, San Francisco and Lisbon