IRI

IRI supplies market data, consumer research and analytics to consumer goods makers and retailers. Its website now sits under the Circana name, so the listing may describe a business that has been merged into that brand.

What IRI offers

• Market performance and strategy — tracking sales in store and online, audits and omnichannel measurement.
• Consumer and shopper insight — segmentation, targeting, receipt panels and surveys about attitudes and behaviour.
• Analytics and in-market execution — work on price, promotion, assortment and supply chain.
• Media measurement — planning and assessing campaigns before, during and after they run.
• Retail solutions — collaborative data gateways, pricing and assortment tools for retailers.
• Big data technology — data cloud, dashboards and visualisation apps.

Who it works with

Consumer packaged goods manufacturers and retailers.

Key facts

• Related brand: Circana
• Programmes: economic indicators for the sector and a diversity advantage programme