Incepte Pte Ltd.

Singapore businesses that want more customers, qualified leads and revenue growth are the clients of Incepte Pte Ltd, a digital marketing firm. The company says it uses performance data to guide its decisions and tailors each strategy to a client's industry, audience, competition, goals and budget.

Search work from technical SEO to AI-driven search

The agency covers search work at every level: on-page and off-page optimisation, local and global campaigns, e-commerce search engine optimisation, along with SEO copywriting, a referral programme and consulting. It also offers generative engine optimisation, which it describes as work aimed at AI-driven search, placed alongside its conventional search services.

Paid search and display advertising

Search engine marketing covers pay-per-click advertising, Google Display Network campaigns, Google remarketing and YouTube ads. The company says its paid work follows the same performance data as its search and social work, so that spending can be judged against what is working.

Social campaigns and lead generation

Social media marketing covers Facebook, Instagram and LinkedIn campaigns, and the agency runs lead generation campaigns across those channels. It lists each platform as its own service, which means a client can take on one channel or several depending on where its buyers are.

Creative production and websites

Creative work covers video production and editing, photography and design. Web services include corporate websites, e-commerce websites, landing pages and the development of each. The company says its aim is to strengthen a client's online presence and create opportunities for continued growth rather than chase quick wins.

Background and sectors served

The company says it was founded in 2005 as a print media business and set up its digital marketing agency in 2010, drawing on its knowledge of the local market. It names clients in e-commerce, healthcare, professional services, real estate, finance, education, and technology and software-as-a-service. Its case results include organic traffic growth and rankings for clients such as OMRON and Ogawa, which the company describes in terms of keywords on the first page of search results.