Groove eCommerce

Store design and development under one roof

Groove eCommerce, which presents itself on its website as Groove Commerce, designs, builds and grows online stores for merchants. Founded in 2007, the company works with mid-market and enterprise businesses across several industries, and reports more than one hundred merchants among its clients. Its designers, developers and marketers are organized as one cross-trained team, so the look of a store, its technical build and the campaigns that bring shoppers to it are planned together rather than handed between separate agencies.

Custom themes, migrations and integrations

The development work covers moving a store between platforms, rebuilding an existing shop and making on-site improvements. Developers hold platform certifications and build custom themes and integrations rather than relying only on ready-made templates. Design specialists produce bespoke themes and marketing assets meant to raise conversion rates, the share of visitors who go on to buy. A separate B2B e-commerce service lets businesses that sell to other businesses take trade orders online and turn offline sales into an online channel.

Search, paid media and email programs

Marketing covers search engine optimization aimed at growing organic traffic, paid advertising across search and social channels, and email and SMS programs built around automated customer flows. The company describes its paid media as targeted and tied to revenue, and it says its certified marketers use detailed reporting to decide which campaigns to keep running and which to change.

Results the company reports for individual clients

The company reports a 36 percent rise in conversion rate for a shop tied to the US Open, after a rapid overhaul of its BigCommerce store. An ice cream brand is credited with a 47 percent revenue increase, achieved with a custom design and a shipping calendar built for the business. An outdoor retailer's paid media plan is reported to have returned 409 percent. A Seattle apparel brand is said to have seen a 36 percent rise in new users from organic search, and a brand that moved to a new email platform with the help of a Klaviyo jumpstart is reported to have grown flow revenue by 46 percent.

Partner tiers and the metrics it tracks

Groove Commerce lists partner status with several platforms, including elite BigCommerce, Shopify Partner, Klaviyo Master Elite and HubSpot Diamond, and it chooses technology from ecosystem partners it has verified. Each recommendation is measured against five core figures: sessions, conversion rate, orders, average order value and revenue. The firm also produces a podcast, The eCommerce Masters, through which it shares how it approaches the work.