GRO Fieldwork

GRO Fieldwork is an Irish market research agency that recruits the people who take part in research studies. It connects brands with consumers and business owners, and it draws on its own panel as well as moderators, facilitators, interviewers and partners abroad. The agency reports more than twenty years of experience.

What GRO Fieldwork does

• Qualitative fieldwork: recruitment for discussion-style research, plus moderation, facilitation and reporting.
• Quantitative fieldwork: participant recruitment for larger survey-type studies.
• Global recruitment: sourcing participants in more than thirty countries.
• Global project management: coordinating multi-market research projects.
• Sensory taste tests: running food and drink tasting sessions.
• Venue sourcing: finding meeting rooms and venues for sessions.

Who it works with

Brands and research agencies that need consumers or business decision makers for studies.

Key facts

• Based in: Ireland
• Standards: Says it follows the Market Research Society code, ESOMAR principles and GDPR
• Panel: Its own panel of consumers and business owners
• Values: Names inclusion, diversity and sustainability as priorities