FINIEN

FINIEN is a boutique brand consultancy led by its founder, Fabian Geyrhalter. It helps companies through rebrands, brand integrations and relaunches, keeping the work quick and focused.

What FINIEN offers

• Brand strategy: direction for a company changing course.
• Brand architecture: how brands and products relate after a merger or expansion.
• Naming: brand and product names, plus guidance on matching domain names.
• Brand identity design: the visual identity for a relaunch.
• Books and resources: titles such as How to Launch a Brand and the Brand Therapy books, with downloadable strategy material.

Who it serves

Founders and chief marketing officers, often in companies with many stakeholders and little time. A published case study covers a London remittance firm.

Key facts

• Founded: relaunched as FINIEN in 2013 after the founder ran an agency for twelve years
• Team: deliberately small, with the founder as the direct contact