FightHoax

FightHoax is a technology company that analyses news content and turns it into contextual data. Its stated aim is an internet less affected by disinformation, propaganda and harmful content.

What FightHoax offers

• Data journalism tools — lets newsrooms add news analysis to their reporting.
• Source citation aids — visual context for the sources behind a story.
• Interactive charts and cards — material that reporters can embed in articles.
• Contextual targeting segments — media buyers build their own brand-safety and targeting groups for programmatic advertising.
• Reputation tracking — follows a brand's news coverage over time.
• Marketing research tools — news analysis that adds context to research.

Who it works with

Journalists, small media teams and newsrooms, along with advertisers, marketers and businesses that rely on credible news. A beta partner programme is open on its site.

Key facts

• Offer: demo on request
• Specialism: contextual data for programmatic advertising