Farsiight

Paid media and creative for online brands

Farsiight is a performance marketing agency that works with online businesses on paid media and the creative that goes with it. It describes its aim as shifting clients away from isolated campaigns and towards repeatable growth, and its work covers the advertising itself, the creative in it, strategy and the analysis of results. The agency says its team specialises in performance marketing and creative for businesses that sell online, rather than offering broad generalist services.

Why it prefers specialists to generalists

The agency argues that scale from performance marketing does not come from generalists who cover every channel at a shallow level. It describes its own people as deep specialists who have worked on the tools used by fast-growing online companies, and it says a client gains access to that accumulated know-how. The agency also claims to run campaigns for other businesses in the same vertical as the client, which it presents as a source of insight it can apply. It describes its culture as one that rejects complacency and keeps testing new strategies.

Client work presented as case studies

The site describes several engagements. For a global software company selling diary and practice software, the agency rebuilt a Google Ads campaign from the ground up after acquisition costs had risen as the business entered new countries. It then added Facebook and Instagram advertising, and the company reports more free trials while continuing to increase its spend. For a children's sock brand, the agency set up and tuned paid social and search channels ahead of a national television appearance, and the agency says it has since helped grow the brand's direct sales substantially. For a tradie apparel brand, the work included a new creative direction on paid social and a push into Google's network, with a record month on each measure the company tracked. For an online freight marketplace in Australia, the agency scaled demand-side Google Ads spend three times while aiming to keep it profitable.

How the team works with clients

Communication is built on shared tools. The agency works through a team chat platform, holds video meetings, sends custom reports built in Google's data tools and keeps project tracking in a work-management application, so the client can see progress at any time. The agency says it treats the client as a partner, and it reports that its approach changes with the market.

Research and the B2B lens

The agency publishes research of its own. It has released a 2026 Australian report on paid media for business-to-business companies, and it runs separate B2B and consumer teams, so that a business selling to other companies is not handled with the same methods as a consumer brand. The agency reports that its media team has over seven years of experience on average.