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Everest Agency Announces NC Vision Zero Website Launch October 4, 2016 (Raleigh, NC) This week, Everest Agency announced NC Vision Zero’s website launch release NC Vision Zero is a North Carolina program with a goal to reduce and eliminate roadway fatalities with the use of data to predict and prevent future accidents NC Vision Zero […] A Critical Step in SEM: Keyword Research Whether your business’ search engine marketing (SEM) goals are to increase your organic search or paid search, knowing what phrases people are putting in search engines to find you is a critical piece of the puzzle These search phrases are known as keywords So if a customer finds your […] How Much to Spend on Your Google AdWords Budget Whenever Everest takes on a new Digital Marketing client, one of their first questions is almost always regarding how much to spend on their pay-per-click (PPC) advertisements The answer, like many things in business, is: it depends However, before delving into the tactics used to create an appropriate budget, […] Setting Up A Google AdWords Account So you’ve done your research on AdWords and you want to move forward with making your own campaign for your business Your first step will be to create an AdWords account Head to the main AdWords site and click “Start Now ” Once you’ve entered your business’ website and email, you […]
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