Escalent

Escalent is a market research and advisory firm that studies how people and markets behave, then turns the findings into recommendations for brands. It works with clients across several industries, including consumer goods and retail.

What Escalent offers

• Market research — qualitative and quantitative studies of customers and markets.
• Data sciences — analysis that turns complex data into practical insight.
• Advisory services — strategic guidance for brands facing disruption.
• Customer and user experience work — research into the customer journey and path to purchase.
• Product development and brand management support — insight used to shape offers and positioning.
• AI-assisted research — guidance on running pilots with synthetic data in market research.

Who it works with

Brands in a range of sectors, with industry-specific pages for clients to choose from.

Key facts

• Based in: Livonia, Michigan, USA
• Team: about 1,600 market research consultants
• Growth: added C Space and Hall & Partners to the business in 2023