DLG Research

DLG Research is a market research company that studies why people buy the products and services they do. Its work centres on culture, helping brands understand and reach diverse consumer groups, with particular knowledge of the Hispanic market.

What DLG Research offers

• Qualitative research — interviews, group discussions and taste tests that explore attitudes and motives in depth.
• Quantitative research — surveys and statistical studies that turn numbers into findings a marketing team can use.
• Consulting and workshops — sessions that help client marketing teams apply research to their decisions.
• Speaking engagements — talks on consumer insight and multicultural audiences.
• Hispanic market knowledge — research designed for Hispanic consumers in the United States and across borders.

Who it works with

The firm serves brands in several industries, including food, retail and non-profit organisations. Published case studies include work for Houston Food Bank on help for LGBTQ+ older people, Select Milk Producers on launching a Mexican butter brand in the US, Taqueritos on taste testing with younger consumers, and Farmacias del Ahorro on research spanning two countries.

Key facts

• Experience: more than 20 years in market research
• Specialism: multicultural and Hispanic consumer research
• Approach: each project gets its own research design